Over the past year, I have talked to many companies, and the majority of them prefer making a bot on SMS over other platforms. Some of their main concerns, like privacy, are legitimate while many others are based on some inaccurate assumptions. Let’s look at what the facts tell us!
1. Messenger is More Popular than SMS
Messenger has over 1 Billion daily active users worldwide, making it one of the most popular messaging apps. More importantly, Messenger is the most popular messaging service in the US. It surpasses SMS usage in both number of users and frequency of use.
2. Better User Experience
Messenger is constantly evolving and the user experience is much better than SMS. For example, Messenger has a number of pre-built UI elements like cards, carousels, quick response buttons, a persistent menu, and even checkout cards.
Consumers can buy items directly through messenger without being redirected somewhere else.
3. Selling in Messenger
Selling in Messenger is designed to be seamless. Facebook already has the payment details and making a purchase is as simple as clicking a button.
What makes this even more interesting, is your opportunity to recover abandoned shopping carts. The average shopping cart gets abandoned 65% of the time. Unlike websites, where the user can abandon the cart and never return to the site, you know who is using the bot and you have direct access to the user. This means that he will have multiple opportunities to execute the sale and it also means that your sales team can quickly intervene and help close the sale.
4. User Data & Marketing
No one has more user data or insights than Facebook. When creating a consumer-facing product, having this data is gold. You can quickly learn about who is using your bot, when, why and target a similar audience right through Facebook. You can not do any of this with an SMS bot.
5. It’s Already Online
If you build an SMS bot, chances are you will also need to build a web portal. One of the biggest advantages of Messenger is that it is already online and people can access it from any phone or computer.
6. Faster & Cheaper
From a product design perspective, due to all of the UI elements, it is easier to develop for Messenger. Overall, it can be faster and cheaper to develop a bot for Messenger.
7. Constantly Evolving
Facebook has invested heavily in Messenger and they are constantly evolving the product. Ultimately this means that the Bots on Messenger will be the better and considering how technology is a winner take all marketplace, don’t be surprised if Facebook owns this market.