Inbound marketing vs. outbound marketing
Venture Capitalist and one of the original employees of the Apple Computer Guy Kawasaki once said: “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” Jump aboard the train called inbound marketing. I collected some figures about inbound marketing that you can use in your presentation to convince your boss of the usefulness of inbound marketing.
From outbound to inbound: a different approach
The stepped national e outbound marketing campaign is increasingly seen as a jammer. Cold calling, SPAM e-mail, intrusive advertisements that the customer is not waiting for; they are all examples of outbound, where the marketer is central and tries to force his product on the customer (push). The focus is on short-term sales.
Inbound marketing is directly opposed to this. As a marketer, you create and share valuable content that addresses the goals and challenges of your potential customer. You do this with a good website, a blog, and the correct use of social media, among other things. The aim is to attract the attention of the potential customer by being easily found in the search engines. This way, you will be seen when the customer is looking for the answer to specific questions. The result is a customer who is genuinely interested in your product or service. A plant that reaches you, instead of the other way around (pull). With inbound, the customer is always central, and the focus is on building a long-term relationship.
Earning attention versus buying attention: figures why it works
Is outbound pass é and inbound hot? We put it to the test and collected figures that you cannot ignore.
1) Outbound has a disruptive effect
44% of direct e-mails are not opened, 86% flush advertisements, 84% of 25 to 35-year-olds leave a website that contains too many ads.
2) Outbound is expensive
Leads obtained from inbound costs 61% less than leads obtained from outbound marketing (for example, search engine versus cold calling).
3) Outbound is ignored
70% of the links that visitors click on are organic (created thanks to the search engine algorithm), in contrast to the so-called sponsored links … (Source: HubSpot, provider of leading Marketing and Sales software) , who have revived the term inbound marketing as we know it today)
… in fact, 70 to 80% of users completely ignore sponsored links.
4) Outbound = lower conversion
Conversion is a good indicator if you want to assess the quality of your leads. Inbound leads (leads coming in via search engines) have a conversion of 14.6%, while outbound leads (for example, via advertisements) have a conversion of 1.7%.
5) Search engines have the power
93% of the online experience starts with a search engine. Google appropriates 65% to 70% of the market share of search engines.
6) The customer is online
79% of online buyers spend 50% of their time online reading about products.
7) Social media is essential
In every phase of inbound marketing, social media can be used. 75% of customers use social media during the purchasing process.
8) Blogging provides more leads
Blogging is indispensable in the inbound marketing starter kit. With blogging, you are easier to find in search engines thanks to index pages. B2B companies that blog generate 67% more leads per month than companies that do not.
9) Blogging creates inbound links
B drove, which 97% received more blog links to their website.
10) Regular blogging has results
Companies that blog more than 20 times a month receive five times more visitors on visitors than companies that blog only four times a month or less. 57% of the marketeers have acquired customers thanks to the eyes.
Does this mean that outbound must clear the field for inbound?
We must continue to realize that the customer does not think in terms of ‘inbound’ and ‘outbound.’ What matters is that the customer comes first, and when numbers tell us that traditional marketing no longer works, it’s up to us to do something about it! The figures show us that the customer ignores impersonal marketing and is looking for authenticity. I am earning attention instead of buying care. From outbound to inbound, from push to pull.