Does link building in 2020 still make sense?
We all know that Google is alert about spamming their database. And link building has a somewhat shady image.
What is link building again? A little history.
Link building is actively trying to get more relevant links to your website (backlinks).
As many backlinks as possible vs natural link profile
“Hey, that’s handy,” many marketers thought. “If I just provide as many links as possible, we will automatically get higher in Google.”
And so an entire industry was created with link sites, fake blogs full of references and other tricks to fool the search engine.
For example, a safe, fast-loading website with a clear internal link structure and of course qualitative and relevant content.
READING TIP: What are the most essential SEO Trends in 2020?
According to Rik Engelen, the balance has been lost: “In practice, we come across organisations that have already spent 4,000 or 6,000 euros on an SEO company. But they don’t get more visitors. ”
“The assumption is that with a new article every week, you automatically get more traffic because people share those pieces. That will only be difficult if you have no visitors.
What should you not do with link building?
But first the simple scrapers.
- Spamming your link on forums or blogs (you can respond to an article with a relationship, but only if it is relevant).
- Links from irrelevant pages (for example a butcher who refers to a hairdresser, maximum 10% of the links).
- Want to place too many links too quickly (Google will soon regard this as an abnormal growth).
- Focus all links on one keyword (it is smarter to focus on multiple keywords, at least start with 3)
- One month yes, not another month (it is suspicious if 50 months are added to the left one month and none the next month).
And of course to work with an unreliable party for buying links, about which more in this article.
How do you build a healthy and natural link profile?
What is then the way to get more links to your pages?
“Link building is related to your keyword research. You identify several terms on which you want to be found. “
LEESTIP: Keywords research: This is how you find the ‘winners.’
You can then use websites such as Moz, Semrush and Majestic to find sites that score well on these terms.
Diverse link profile
But it is not only about the ‘top scorers’: “You prefer to build a link profile in width as much as possible. So from all kinds of sources and about 76% from websites and 24% from social media. ”
Build your link profile
You build your link profile with both free and paid links that you can buy on websites such as Fiverr.com, Peopleperhour.com, SeoMarketingDeals.com or Blackhatworld.com. The latter may scare you off, but you can quickly go there for just active backlinks. These are the best-known ways:
Post guest blog
More well-known websites will often request a fee for this.
A quick win is to place at least one link in the profiles of your Twitter, Instagram and YouTube channel. You could also enter into a collaboration with a (micro) influencer.
You can exchange links with other websites if this is also relevant for the visitor. Consider a link exchange with a comparable company in an adjacent region or a supplier of related products.
What is more effective: doing link building yourself or outsourcing?
Link building is not a ‘quick fix’. Building a healthy link profile takes time. But according to Rik Engelen, with smart link building, you can see an increase in visitor traffic after about three months: “Although of course, it depends on the number and quality of the links that you manage to place at that time.”
What should you look out for when buying backlinks?
What does the company that you hire have to meet? “I would ask for results. How have you helped other customers get higher in Google with backlinks? And may I also call them to ask them myself? “
Without good content, no link building.
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Conclusion: Link building remains necessary (but is more complicated)
Thanks to dubious practices (full spam forums, link farms, fake blogs), link building has been given a bad name.