Strengthen your brand with display marketing
Display advertising is a form of advertising that allows you to transfer a message to websites and apps visually. Previously, display advertising was mainly used for branding purposes ( increasing brand awareness ). Due to the developments in the market, there are now extensive possibilities to reach specific target groups with display advertising. Here you can target demographics and geographical data, domains, keywords, 1st and 3rd party data or particular segments such as Food or Sport. This means that display can be used effectively for branding and performance.
With online banners, we realise an extensive quality range on various websites and apps. In the touch phase, display advertising can combine the sizeable qualitative range of online banners with the visual transfer of your brand, which ensures that aspects such as colours, logos and names are linked to your brand. The display has a significant impact on branding.
Also, display marketing with specific targeting can inspire and inspire customers for your brand, which in the long term also increases brand awareness. Last but not least, we can retarget visitors who have already been to the website, a successful strategy to encourage conversions.
Programmatic purchasing display
With programmatic purchasing, we can purchase real-time advertising space and thereby show the right advertisements to your target group. Through open RTB, private market places or direct deals, we can buy advertising space on premium domains. We use Display & Video 360 (the Demand Side Platform from Google). This allows us to advertise on more than 80 Ad Exchanges and 900 million websites. With real-time bidding can reach a specific target group, and we make a bid based on collected data. This allows you to spend your budget effectively and contact the right target group. During the campaign, all results are visible in real-time, and the results are regularly optimised.