It takes a lot to grow a successful business, especially in the nonprofit sector, but making and keeping connections is a huge part of growing a community that can better your endeavors. The rest is the stuff we all already know, pitch, visualize, manifest and so on. So, below is my story so far, of how I found the incredible people and partners I work with every day and how you can do the same:
Start your own community.
Always look for genuine, accomplished, passionate individuals who would bring their skills to the table for my company and cause. Strategically select your board and ask yourself: Are they willing to give you their time when you’re seeking advice or contacts? Do they have the experience they can share with you? Do they share the long-term vision? Will they keep you motivated when you’re close to giving up? What are the skills that you may be lacking? What support do you need? Who has something to teach you?
Once you have a board, celebrate them. Connect them. Reach out and update them on your successes and failures. Create your own community. Even if these members are not ready to join your organization, and maybe you’re not ready to hire, allow them to feel connected to a movement they feel passionately about. Keeping people who you admire close is a great way to get honest advice and support when you need it, and it makes a huge difference to know you have amazing people on your team, rooting you on.
One of my first projects came from a friend at a coworking space, who mentioned Tag Tech to a friend, who then mentioned Tag Tech to her friend. That would never have happened if I didn’t talk about myself and my work. You have to mention what you do.
I often feel guilty for talking solely about my company when meeting new people — no one wants to feel like they’re monopolizing the conversation — but there is a benefit to talking about your vision and ongoing work. For me, the larger purpose and end goal behind Tag Tech drives me to share, even when I honestly don’t feel like it. It doesn’t have to be a hard sell; it’s really just sharing information and seeing what happens. But, you do need to let people know — even when you don’t really want to.
Sometimes I force myself to tell at least one person a day what I do; sometimes they love it and sometimes they smile and say, “That’s nice.” Either way, you only need a few to love it and share it with the deal makers. You never know who knows whom or which someone is going to help you make the deal you’ve been visualizing and working toward.
Ok. I do agree this might not be what you expected from this article but still! It gets quite easier when you connect with people at drinks or at late nights. There a psychological reason behind this is people are vulnerable at these times. You can build a relationship easily, so hop on.
The simple exchange led me to a connection I now cherish, all because I followed up on that business card and short exchange. It’s easy to forget or put off reaching out when you make connections, but you need to do your best to be in touch about every potential opportunity. Even if nothing comes of it, you are creating a reputation for being prompt, responsive and attentive to your work.
Stay honest so you can stay in touch.
It’s like a relationship that drags on and by the end of it, too much is said that you just can’t stay in touch. End it while it’s still good. Don’t wait until you dread talking to people or there is apparent resentment building on either (or both) sides. Stay in touch. When they’re in town or you’re in town, just as when you date someone, you enter their life and if there’s no real reason to leave, stay in it. Someone who has given you a chance may do so again when it’s better for both of you.
Send the emails that make you smile when you hit “send.”
When I heard of the destruction caused by Hurricanes Irma and Maria, I was devastated. I couldn’t stop thinking about what I could do to help in some way. I had just wrapped up a project and I reached back out to the business partner of the tall, handsome gentleman, who I had met during my stint in Hawaii. I was thinking of hotels I could connect within the area to start programs that would help restore jobs and income to local communities and immediately knew who I had to try to reach. Below are a few lines from my email:
“Thought I’d try my luck in reaching Richard Branson as I search for partners and remembered you might know him from XXX. Just asking on a whim, but any ideas on how to connect with him? On the minor off-chance, he doesn’t get back to my email ;)”
I had also written to Branson directly after finding his email address online. Both of the above emails made me smile when I sent them. I wasn’t waiting, I was reaching out to see what could be done. You have to take things into your own hands. I put something out in the universe … twice. I thought it had to happen, and it did. It’s an old saying, but it’s true: You really never know and you’ll never find out if you don’t try. Don’t doubt yourself or your business; if there is a connection that would be a dream to make, reach out. You never know.
Thе fіrѕt thіng уоu wаnt tо dо bеfоrе approaching аnу lender іѕ to determine whаt уоur net worth is. Tо dо this, uѕе а personal balance sheet tо list bоth уоur assets (what уоu own) аnd liabilities (what уоu owe). Undеr assets, list аll уоur holdings–cash оn hand, checking accounts, savings accounts, real estate (current market value), automobiles (whether paid оff оr not), bonds, securities, insurance cash values аnd оthеr assets–then total thеm up.
Thе ѕесоnd part оf thе balance sheet іѕ liabilities. Follow thе ѕаmе steps. List уоur current bills, аll уоur charges, уоur home mortgage, auto loans, finance company loans аnd ѕо on. Subtract уоur liabilities frоm уоur assets. Onсе you’ve worked uр thіѕ sheet, tаkе а good lооk аt уоur credit rating. Thеrе аrе thrее common ingredients thаt аll potential lenders lооk fоr іn а credit rating: stability, income аnd track record.
Mоѕt lenders аrе interested іn hоw long you’ve bееn аt а сеrtаіn job оr lived іn thе ѕаmе location, аnd whеthеr уоu hаvе а record оf finishing whаt уоu start. If уоur раѕt record doesn’t show а history оf stability, thеn bе prepared wіth good explanations. Nоt оnlу іѕ thе amount оf income уоu earn important but ѕо іѕ уоur ability tо live wіthіn thаt income. Sоmе people earn $100,000 а year аnd ѕtіll can’t pay thеіr debts, whіlе оthеrѕ budget nicely оn $20,000 а year.
Mоѕt lending institutions lооk аt уоur income аnd thе wау уоu live wіthіn thаt income fоr оnе vеrу good reason. If уоu can’t manage personal finances, thе odds аgаіnѕt уоu bеіng аblе tо manage уоur business finances аrе vеrу good.
Thе thіrd element lenders lооk fоr іѕ уоur track record–how successful you’ve bееn іn paying оff раѕt obligations. If уоu hаvе а record оf delinquent payments, repossessions аnd ѕо on, уоu ѕhоuld gеt thеѕе squared аwау bеfоrе аѕkіng fоr а loan.
Mоѕt lenders wіll contact а credit bureau tо lооk аt уоur credit file. Wе suggests уоu dо thе ѕаmе thіng bеfоrе уоu trу tо borrow. Undеr thе law, credit bureaus аrе required tо give уоu аll thе information thеу hаvе оn file аbоut уоur credit history. Onсе уоu hаvе thіѕ tool, уоu ѕhоuld correct аnу wrong information оr аt lеаѕt mаkе ѕurе уоur side оf thе story іѕ оn record. Fоr instance, а 90-day delinquency wоuld lооk bad, but іf thаt 90-day delinquency wаѕ caused bу bеіng laid оff оr bу illness, thеn thаt ѕhоuld bе tаkеn іntо consideration.
Aftеr you’ve determined уоur net worth аnd уоur credit rating, thе final step tо tаkе bеfоrе approaching lenders іѕ putting tоgеthеr уоur business plan.
A well-thought-out business plan саn mаkе thе difference bеtwееn hаvіng уоur loan application accepted оr rejected. A complete business plan ѕhоuld аlwауѕ include аn intimate, technical study оf thе business уоu plan tо gо into; accurate pro forms, projections аnd cost analyses; estimates оf working capital; аn indication оf уоur “people skills”; аnd а suitable marketing plan. It ѕhоuld аlѕо include certified statements оf уоur net worth аnd ѕеvеrаl credit references.
If you’re unfamiliar wіth writing а business plan, seek professional guidance оr check оut business plan preparation software ѕuсh аѕ Business Plan Pro, оr BizPlan Builder Interactive.
Financing Frоm thе Franchisor Traditionally, thе fіrѕt place franchisees turn fоr financing іѕ thе franchisor. Almоѕt аll U.S. franchisors provide debt financing only. Sоmе carry thе entire loan оr а fraction thereof thrоugh thеіr оwn finance company. Wе fоund fractions оf 15 per cent, 20 per cent аnd 25 per cent, аll thе wау uр tо 75 per cent оf thе total debt burden. Thе franchisors wе talked tо emphasized thаt thеѕе figures аrе simply guidelines аnd nоt hard аnd fast limits.
In addition, thе loans mаdе bу thе franchisor саn bе structured а number оf ways. Sоmе offer loans based оn simple interest, nо principal, аnd а balloon payment that’s due fіvе оr 10 years dоwn thе road. Othеrѕ offer loans wіth nо payment due to untіl аftеr thе fіrѕt year.
“I would like to improve and make sure the videos I am putting on my site are done properly from an SEO perspective. Can you provide a list of steps I should perform or tool to use to distribute them in a way that will provide SEO benefits?”
As I wrote, search engines need help in identifying and properly indexing video content. With that in mind, here’s what CiscoKits–and anyone else in the same situation–can do to boost the visibility of their Web-based videos:
It’s not just about creating an interactive video, it’s also about producing content that your audience will appreciate. “Shareable” content is unique, creative and adds value to its target audience, making the sharing easier.
If users want to embed your video on their site, or their blog, it means that they like it enough to include it on their page. This is already a win for your content and it may lead to a boosted page ranking on SERPs. More inbound links help in ranking.
It’s important for any business to be alert to changing customer needs and to be as proactive as possible in anticipating them. It’s also imperative for businesses to handle negative situations with alacrity if and when they do arise. Even a single unhappy customer can do real damage to your reputation. Here are a few ways to keep relationships on track and increase customer satisfaction:
Here are the five ways to Connect With Your Customers
Watch for warning signs
If clients ask for a copy of their contract, chances are they are not happy. If they stop communicating or are not engaged, problems could be lurking.
Don’t let tough times catch you off guard. My company implements a strategy we call the “web of influence.” Once a contract is signed, we establish a team to work on building relationships with the customer at multiple levels in addition to primary contacts. This strategy helps us identify potential issues and address them before they become problems.
Survey says: Be accountable
One tool many companies use to gain insight into customer attitudes is customer satisfaction surveys. It’s laudable to conduct the survey, but it’s laughable that many companies don’t follow through and implement an action plan to address issues uncovered by the survey. At Beryl, we match annual surveys with a robust, disciplined follow-up process to make sure that we respond to and resolve any issues that arise. When you create your customer satisfaction survey, it’s important to put a consistent system in place to build accountability for follow-up and problem resolution.
My philosophy for staying ahead of problems is to worry less about the terms of the contracts and more about building relationships. By reaching out to customers throughout your partnership, you can learn what they want. If you deliver consistently, you’ll build a relationship of trust that extends beyond the contract.
This can pay dividends in tough times. If you’ve earned your customers’ loyalty, they will be more forgiving of your errors, especially if you bring them to their attention with a plan to course correct.
It’s easy to be responsive when things are moving according to plan. The challenge, however, is how you respond when things get tough. Your employees have to be empowered to resolve issues and address client concerns. Customers who feel they have your team’s full support will work with you–not against you–and will be more receptive to your solutions.
Prove your value
When customers don’t properly gauge the value you are providing, they will seek to find an appropriate level of value somewhere else. The only way to ensure that you retain your customers is to prove your value on an ongoing basis and be true to how you differentiate your brand from the competition.
My company differentiates itself on superior customer service, not a low price, which means our business is always at risk, given that customers are tempted to respond to price appeals by our competitors. The only way we can combat that appeal is to prove that our customer service levels are worth every penny.
Four Rules to Remember
Want to ensure that your customers are truly satisfied? Here are four steps to make it happen:
Develop a true partnership: Establish an open dialogue with clients. Engaging in an open dialogue promotes teamwork and collaboration and ensures everyone is working to help accomplish the customer’s goals.
Establish a web of influence: Develop multiple relationships throughout your customers’ organizations.
Listen and respond: Stop talking and really listen to your customers. When a situation arises, respond quickly and be thorough.
Be accountable: Put a process in place to address issues and ensure accountability for the resolution.
We can all agree on the importance of customer service. Yet, even with a great product or service, we can’t assume customers are happy. Make it your responsibility to beat their expectations–be proactive instead of reactive. If you don’t, another company will, and your customers will become their customers.
India, home to 1.3 billion people and the world’s second-largest smartphone market, is just beginning to get into the swing of streaming music. But, of the nation’s 88 million music streamers, only 2 percent actually paid for subscriptions last year.
And piracy is huge in India. Every second, 285 Indians visit pirated music websites. In 2017 alone, Indians accessed websites offering pirated music 9 billion times, making India the world leader in pirating music. Despite the challenges, the nation’s music lovers are set to double their spending on music by 2020, with the number of streamers set to go up three-fold.
That’s the scene Spotify is about to enter as the newly-IPO’d music service preps its India debut. It’ll meet a lot of familiar challengers there. Amazon’s Prime Music is a recent entrant that has a unique proposition – its price includes access to Prime Video as well as same-day or two-day delivery on your shopping. That gives Amazon one distinct advantage over all the other music services. There’s also Google Play Music and Apple Music, which have been going for a few years in the country.
Spotify will also run into a lot of homegrown music streaming services. Two Indian telcos have three particularly popular music apps – Jio Music, Saavn, and Wynk. Another local behemoth, the media company behind the Times of India, runs Gaana. Through studying user data, Gaana found that its users have a deep emotional desire to share music with their families and friends, so this music app stands out by being very social. Chinese tech colossus Tencent earlier this year put US$115 million in funding into Gaana, setting a fire under its three main homegrown rivals.
Despite the immense competition, smaller Indian startups are still in the fight. Riding on the popularity of Bollywood, Hungama has built the largest repository of Bollywood movies and music. All those services face a battle to get people to go legit and then actually pay up. Saavn co-founder Paramdeep Singh recently explained to an audience at a music industry conference:
“There is a massive retail business of pirated MP3s that are sold on SD cards and side-loaded on to users’ mobile phones. This entire business of selling pirated music to paying users is estimated to be a $1 billion industry.” Right now, that’s much bigger than India’s legit music industry.
Powerful tips for Facebook Advertising are listed below :
1. Add FB Pixel code on your Website. Pixel is a tracking code that allows you to show ads (retarget) to people who visited your site earlier. Conversion rates are much higher for retargeting campaigns.
2. Always Click on “Narrow Audience” button to make your Interests list targeted. If you add all interests together, it will not help, rather click on Narrow Audience and make the interest list more targeted.
3. Avoid Running campaigns on Instagram and Facebook together. It will ruin your ROI. Make different campaigns and ads for both.
4. Study the list of all Possible Facebook Targeting Options. (Google it). There are many targeting options that you can add to your Fb ads interests list to make your targeting perfect. (You can literally target people who just got married or even people who are admin of Facebook pages)
5. Try to Make Good Looking Creatives/Images for Facebook Ads. You can use Canva or any other free tool to make such images. Add Bright (appealing) Borders to your image, Use Attractive Images and background colours, do not use dull images.
6. There is no Word limit on Facebook Ad Copies. It depends on your audience and business. Myntra or Flipkart ads are good with short ad copies. On the other hand, for someone promoting a webinar, a long detailed ad copy can do wonders.
7. Video Ads manages to convince a lot. So if you have a team to make videos, go for it. Using videos from other sources may not work well.
8. Do Not Pause your Ads. The Ads will always optimize with time, your results will improve after a few days or even after a week. Instead of pausing you can lower the budget.
9. Always set up retargeting campaigns to sell more. Try to make your retargeting Ad copy more personalized.
10. If you are confused or if you are unable to target your audience, run Adwords ad for your target keywords. This way you will get some powerful pixel data. You can later run Facebook Ad (using pixels) for those people who visited your site from AdWords ad.
For example, if you are promoting a lawyer. On Facebook, it becomes hard to target audience looking for such service. So what you can do is, Add pixel code on your site and run Adwords ads for terms like, “hire the trainer“, “best lawyer in New York” etc.
This way you will get traffic from AdWords ad. Now you can create an FB ad (using pixel) and retarget all those people who opened your AdWords ad.
1. Type of ads: The objective of your ad can make an insane impact on how well your ads perform. You can optimize for many different objectives and the different objectives will get you different results. Example: If you want your business to bring in new leads, then you don’t want to be optimizing for post engagements.
2. Targeting: Broad audiences, behaviors, job titles, education level, income and/or salary, interests, highly target multi-layer audiences, demographics, etc. Specialty products or services require a much more dialed in the audience. For things that aren’t a specialty, you are better off using a large audience and letting Facebook optimize to show your ads to the people most similar to people who have already purchased.
3. Placement: Desktop or mobile? Newsfeed or right column? Instagram? People have different intentions when they are sitting at a computer and when they are on their phone. People are on their phones when they are sitting in cabs or at a restaurant or the gym. Is that the best place to get them to watch a 10-minute video? Probably not.
P.S. I have not included numbers or specifics as it not the same for all and it depends on many factors based on your business or your advertisement. They may sound simple but can do wonders.
The Facebook Ads platform is one of the best tools small businesses can use to target specific audiences and promote products at an affordable cost. Ninety-two per cent of marketers use Facebook Ads for their various marketing campaigns.
In addition to boosting posts and creating effective ads, the platform offers other ways to generate more sales while also retaining existing customers.
If you have an email list and a Facebook page, you can start right away. Here’s how.
Create custom audiences.
What if you could find your customers on Facebook and create ads specifically for them? Facebook makes this possible with custom audiences. This strategy enables you to reconnect with your existing customers on Facebook instead of targeting strangers with your Facebook ads.
If you already have an email list full of leads, you can upload this email list in the Audience section of Facebook Ads Manager. Then, the platform will find your contacts on Facebook and create a custom target audience.
The best part? That custom audience is filled with people who already have shown interest in your product or service. It all combines to simplify direct sales via Facebook.
Facebook Audience Insights provides a means to glean additional information about your existing customers. From here, you can learn about your customer base’s gender, interests, lifestyle, location, and so much more. You can use this data to create more engaging and personalised ad campaigns.
Create lookalike audiences.
Your custom audience becomes the springboard to identify potential customers with interests and lifestyles similar to those of your existing customers. This is called a lookalike audience because the people who make up this pool share certain traits with your customers.
To generate a more effective lookalike audience, Facebook recommends you first spend some time culling your custom email list. Use list segments that describe your best customers instead of uploading your entire contacts list. This will help increase your chances of making a sale with Facebook Ads. As you mark your preferences for the lookalike group, you can tailor not only its size but also members’ interests and locations.
Reward loyal customers.
Customers often take proactive steps to search for your brand on social media and follow your business pages on Facebook. Some will engage with your posts, leaving comments and feedback. It’s essential to let these customers know you care about them and value their input. Rewarding your most loyal customers is a great way to demonstrate that appreciation.
First, identify them (if you haven’t already). You can create a campaign by tracking your links or driving traffic from Facebook to a special landing page that allows you to track website visitors and collect leads. Then, send these customers special goodies such as a coupon code for free shipping, a T-shirt or even a sticker. Any of these options can help you build a stronger connection and generate more sales in the future.
Create a Facebook Messenger bot.
Fast and responsive customer support service is a significant factor in growing a successful business. Your customers will take notice if you’re able to answer questions that help them make the right purchase quickly. Facebook Messenger is a convenient way to provide that support. Even better, you don’t need to stay online 24/7. A bot can do the job for you.
Many businesses and brands already use bots to provide customer support and drive sales. Messenger bot campaigns have shown open rates as high as 88 per cent and click-through rates up to 56 per cent. Spotify recently launched a Messenger bot to help people discover music and share song clips with friends.
Measure and repeat.
One of Facebook’s most significant advantages is its ability to measure and analyse your ad campaign’s results quickly. This capability is built directly into the platform. These tools can help you figure out which type of ads work best and which areas need improvements.
While you retarget and retain your customers with Facebook Ads, don’t forget to measure the data, take all the right parts of your campaigns, and repeat.
This post was first published on Entrepreneur.com.
Facebook currently records over 1.84 billion active users monthly as also nearly 900 million users daily. Thus, it goes without saying that Facebook’s the ultimate social network when it comes to the user base and businesses are tilting more and more towards Facebook page to optimize their sales effectively. So if you haven’t already optimized Facebook as a tool for growing your business, here’s how to go about it. In this article, I will be going to give you ways to get more traffic to your facebook page as well as your business.
1- Make Multiple Posts Daily:
Traffic can be generated from Facebook itself. This is done by posting relevant information on your own Facebook Page a number of times daily. Always remember consistency is the key. It helps in building stronger relationships with your audience and a mode of perpetual communication with it.
2- Wide Participation in all facebook groups:
It’s simply another way of going to your audience. When searching for keywords revolving around your own niche, you are bound to find all facebook groups that are not only active but, have a large number of people operating in your niche. So join all facebook groups via the Facebook Page instead of using a personal account.
As of today, there is a huge engagement for facebook groups as compared to pages. People love to interact with the fellow audience so as to find a connection and get knowledge.
3- Promote Your Facebook Page On Other Social Networks:
An audience which already knows you will surely like your facebook page. Should you already want to touch upon that quora account with 100 followers? Definitely a yes. Use each and everything that you can leverage so that you get a ton of likes. Once you hit the sweet spot just replicate the efforts on the Facebook Page to garner hundreds of likes.
4- Promote the Facebook page On Your Own Blog:
You have WordPress plugins for displaying your Facebook Page as also some posts on it on your personal blog directly. If visitors to your blog like its content, the chances of their liking your Facebook Page too, are high. This is where the importance of content needs to be underscored. Weak or boring content never works. Getting professional help fromfreelance blog writers working for sites like Freelance Writers really works. They will study your audience and spin out content appropriately and accordingly. However, visitors to your blog would favor your Facebook Page only if a call-to-action is included in the blog’s sidebar. Contentment writers are also aware of this and create blogs accordingly. You should promote your Facebook page to other social media networks it so happens that you don’t have a plugin or fancy widget displaying your own Facebook Page as also a like button, take a Facebook logo image that urges viewers to like you and connect it to the Facebook Page. That way, should someone click the “Like Us” icon on the blog’s sidebar, automatically they’ll get connected to your own Facebook Page.
5- Don’t Shout Exchanges:
Likes on Facebook Pages just don’t happen if you shout out exchanges with its counterparts. Once your own Facebook Page records a certain amount of likes, contact owners of other Facebook Page similar to yours asking for a shout out the exchange. Their like volume should be similar to yours to get the most positive responses. You can mutually agree to eliminate the post for a shout out after a certain period of time so that the respective Facebook Pages don’t seem to be over-promotional.
6- Make Multiple Posts Daily:
Traffic can be generated from Facebook itself. This is done by posting relevant information on your own Facebook Page a number of times daily. It helps in building stronger relationships with your audience and a mode of perpetual communication with it.
7- Check Out Page Insights:
The insights for your Facebook Page inform you when the larger chunk of your audience is operating on Facebook. This will give you a clear idea of the timing to post content. Once you start sending posts at optimal times to ensure that your audience gets to see them and more engagement is attracted.
8- Make Heavy Use of Facebook Advertising:
Facebook advertising’s indeed a powerful form of promoting on Facebook. In fact, some people just rely blindly on ads on Facebook to get their desired quota of likes. You can even get a million likes for a paltry sum, provided you know how to. To say, $300 and a well-optimized ad, you could get a huge amount of likes monthly. This way your audience also will grow. Using landing pages to garner subscribers and promoting them with an ad to your audience on Facebook could get you a super-sized email list as well. This will help in generating substantial revenue during product promotions, a part of which may be invested in more Facebook ads.
Remember, with Facebook’s stupendous growth, your audience on it could potentially revolutionize your brand. Spending some funds on Facebook ads and watch the magic work! Facebook pages are one of the great sources to drive traffic to your blog too.
Have you a small FB page? Make sure you generate at least some traffic or the page will get unpublished
Basically what Facebook says is “Help us keeping the facebook traffic high or we’ll take it offline”
When you’re deeply in love with someone, you’ll know every pulse of his/her body and mind. You’ll also know precisely what they are going to say when you’re so connected. Do you agree?
That’s how you need to know your readers. When you’re able to “see-thru” their lens of life, you’ll start to get a lot of ideas on hitting the right nerve, when it comes to content.
WRITE ONLY USEFUL CONTENT
How do you really know if your blog post is useful to your reader or not? The first sign is that when you post a teaser on social media about this topic, you’ll get a lot of responses asking for this information.
Another sign is that you’ll find a lot of questions around the topic on forums, Quora, and other online communities. Bottom line, if this content is useful to you, then there’s a high chance that it will be helpful to someone else.
There’s enough and more content out in the digital universe but, the usability of a piece of content is what makes it stand out from the noise.
WRITE EVERYTHING WITH PASSION
Energy is everything. Passion is just an expression of that energy. So before you even start writing your blog post, just think about what state of mind you’re in.
Or are you writing every word with so much passion, that your readers actually feel those same goosebumps as you do?
That’s called writing with passion. You must love your topic. You must love your readers. Only then will the passion translate into the minds of your readers.
WRITING POWERFUL HEADLINES
A headline’s job is to do one thing – to get your readers to click-thru to the content. If you spend as much time on your headline as your content, then half of your work is done. Make sure that your headline is benefit-driven and has the right amount of power words to grab the attention of your readers.
CURATE CONTENT WITH PRECISION
The tougher thing while writing a blog is to do is to remove all that fluff and get straight to the core messages.
Curation is an art. It’s more about removing unwanted words and sentences than adding new ones. By having the right balance of words and images, your blog has the potential to change a person’s life.
VOICE YOUR OPINIONS
The sign of a good blogger is his/her ability to give their own unique twist and opinion about a particular subject matter. Voicing of one’s opinion must be a combination of logic, wit and a sense of creative expression. When you write your next blog post, ensure that you express your ‘reason why’ about that piece of content. It will have more impact and power than just keeping it generic.
Facts vs Opinions – Make sure that your opinions are also backed by some facts that you gather. Then it will have a long-lasting impact in the minds of your readers.
OPTIMIZE FOR SEO
This sure is a deep topic, and many bloggers forget to implement this tactic in every post of theirs. SEO is search engine optimisation. You may know that there’s something called ‘on-page SEO’ and ‘off-page SEO’. To get more blog readers, you just need to follow one formula. Write articles based on what your readers are searching for. Keyword research. Write content. Publish. Share article. Build community. There are many other techniques when it comes to SEO.
SHARE ON SOCIAL MEDIA
While you make your blogs easy to share for others, what are you doing personally to ensure that you increase your viewership?
What I do is share my latest blog posts in the following media:
– Sharing links to my blog on top social media platforms
– Submitting the blog article on multiple social bookmarking website directories.
Nowadays you can even record a Facebook LIVE talking about the upcoming blog
You have only one chance to make a great first impression, Right?
Wrong! Eventually, if you are not going to have any visitors, no one will be concerned with the type of design or theme you have used for your blog.
Most people make micro-second judgments just by looking at the content and not by look and feel of your blogs. Keeping your blogs clear and uncluttered which is the only thing you must follow.
BLOG POST FULL OF CLUTTER
Imagine reading a blog post that’s filled with huge chunks of paragraphs, and absolutely no sub-sections, bullet points or images.
A lot of readers will just get intimidated and will probably ‘x-out’ from your page. This is because most people in the world today do not have the patience to read huge chunks of text. This is where your formatting and editing skills come into play.
To make your blogs scannable:
– Have multiple sub-sections in your blogs (like this one)
– A picture speaks a thousand words. Have multiple images which relate with your sub-sections.
The sign of a good blog post is that both the ‘scanner’ mindset and the ‘in-depth’ reader get value from the post.
Using a cheap hosting for Blog
Many a time it happens that blog writers go for cheap unreliable hosting instead of a good one. It will just be a matter of time that you start facing consequences of this. More the downtime of your website less will be the chances of you getting the blog to the upper level. Eventually, if there is very less downtime (by god’s grace), such people usually get heavy page loading speed. It is already proven that even 1-second delay in page loading changes the conversion rate from 40% to a mere 7%
Finally, always keep in mind that if the content is the KING, then context is EMPEROR. Make sure that you tie all these eight tips for sharing content with the right audience.
Last month’s Wanna cry or Wannacrypt ransomware cyber-attack that affected over 230,000 computers across the world made ransomware a term that’s no longer unknown to the common public. The attacks made all of us realize that it’s something hard hitting closer home. This massive cyber attack disrupted a number of hospitals and organizations across the world and had hit Europe, Russia, and Asia the hardest.
WannaCrypt – the destruction machine
The ‘WannaCrypt’ software – the ransomware, turned the situation the into a painful one as it locked the victim company’s or hospital’s networks, held data and files hostage till the victim paid the ransom. The situation worsened and the hospitals had to stop admitting new patients and the companies had to shut down their networks resulting in the disruption of services on a global level. This WannaCrypt malware is reported to be using Social Engineering for targeting the companies. This ransomware, unlike others, encrypts all files within a user’s reach and if he happens to be an administrator, the effects can be devastating. For spreading, this ransomware utilizes a vulnerability that it exploits to get SYSTEM level access. Thus, this attack is very destructive even if users don’t have admin privileges on their systems or servers.
This attack got contained when a 22-year-old British researcher whose Twitter handle is ‘Malware Tech’, inadvertently registered a domain name that the ransomware’s code after installing itself on a system, sent a message to. The malware code included a command to ping an unregistered domain name. It was flourishing as the next piece of code execution required a message back that the address does not exist. But as soon as it was registered, the further code execution stopped, and thus, the ransomware stopped spreading.
How can I protect myself from ransomware?
Here are few things that can help you to keep yourself safe in case anything like this repeats in future: 1. Apply security patches and update all your software to their latest versions. Microsoft worked relentlessly to release updates and patches to contain the situation and provide best protection against ransomware to its customers. It released a security update for users of Win Vista, 7, 8.1 and 10 to address a vulnerability that’s exploited by the ransomware attacks. It is always advised to be on the latest version of Operating system along with all updates installed. 2. For the users running older Windows versions that do not receive any mainstream support, Microsoft released a Security update in only custom support. 3. Your systems should have up-to-date anti-malware installed. You should confirm with the security company from whom you take the anti-malware software if these protect you against ransomware. 4. Many security experts feel that these attacks will evolve with time, so additional security strategies will need to be formulated with time. To protect against SMBv1 attacks, it is recommended that you should block traditional protocols on your networks. Many of these attacks work on generally used phishing methods like sending malicious attachments. 5. Always backup your most important files and data off-premises in order to recover data from ransomware. Cloud backup is your best strategy and defense as backup ensures that your data remains safe and away from these security threats 6. Last but not the least, best ransomware protection is to be very vigilant when you open documents from unknown or untrusted sources.
Applying updates does not always give any infection protection, but can help in preventing the spreading of malware any further. Remember- • The most important thing is that users should not click, open or download unknown files in emails. • Anti-virus should be strong enough to detect the malware timely. • Patch your Windows systems and keep signatures up-to-date.