Advertising via Facebook
Tag Tech helps customers increase their brand equity, generate new customers and increase sales with a low cost per conversion via the Facebook platform. We have extensive knowledge and experience with Facebook advertising.
What does Facebook Advertising actually deliver?
In the past, you could buy advertisements to show them to as many people as possible, but you did not know who saw this advertisement and whether people were really interested in the advertisement. With Facebook Advertising, you can now buy advertisements that are only shown to potential customers. In the end, you will reach fewer people, but because the advertisement is so relevant, it is more likely that the advertisement will be clicked and people will convert (make a purchase, fill in the contact form, etc.).
In addition to the relevance of the advertisements, you also only pay if the advertisement is clicked or if it is shown 1000 times. You can achieve good campaign results with a relatively limited budget. Finally, it is important that a playful, creative and keen campaign is developed that stands out and clearly communicates the communication message to the target group.
How does Facebook advertising work exactly?
1. Facebook target audience research
The first step is to identify the target group / potential customer that you want to reach through Facebook Advertising. We look at the interests, demographic data and adapted target groups (these are customers who look like your target group and are therefore relevant to reach).
2. Facebook creative campaign development
Once the target group has been defined, we will look at the communication message, the advertisement and the copywriting. We always develop a marketing strategy which consists of multiple campaigns with different copy in order to ultimately see within the Facebook Advertising platform on the basis of data which advertisements perform best and thus optimize campaigns further.
3. Landing page design, construction and copywriting
In the third step, we look at the landing page, which must connect one-on-one to the advertisement in order to convince people and convey the correct information quickly. We help build the landing page in terms of structure, visuals and copywriting with the aim of having potential customers converted.
4. Tracking of Facebook conversion
In order to ultimately map the results of the Facebook campaign, we also organize the complete conversion tracking process to measure how many conversions (purchases, contact requests, etc.) have taken place. In this way, we can calculate the ROI and see which advertisements are successful.
5. Campaign set-up and optimization
In the final step, we fully organize the campaign (s) and we go through all the settings together with the customer. Then we can put the campaign (s) live. During the campaign period, we optimize advertisements, bids and target group targeting to ultimately achieve the best campaign results based on data insights.
The benefits of Facebook Advertising
- Show ads based on interests and demographic information
- Only reach potential customers and collect more leads
- Increase brand awareness
- More website traffic