People who have reached your site via search engines or social media, browse around quietly, place a product in their shopping cart, proceed to checkout and then suddenly leave the website. The use of an exit-intent provides valuable insights to be able to specifically reduce the number of visitors who leave the site early.
Even the websites that have thought very carefully about the steps on the website find out that not everyone goes through these steps. We call these people ‘get-offs’. People who leave the page before they are converted to the purpose for which they came.
How do you determine the reason why someone leaves the page?
That a percentage of the people on the page leave it without doing anything, that is now clear. But how are you going to take targeted actions to reduce this percentage? More proactive communication through a pop-up with a discount? Review the page layout? Where do you start?
As every marketer knows, there is one possible answer to the question ‘where do you start’: with the visitor himself. Only visitors can tell you why they left the page. Start by asking for reasons via a so-called exit intent.
Exit-intent is a pop-up that appears when one leaves a certain page in your funnel without taking action. The reason for leaving is asked in an exit intent. Usually in combination with an open entry so that you give the floor to customers.
Three tips for a good exit intent on your website
Because visitors experience pop-ups mostly as annoying, an exit-intent must be set up as well as possible. For this reason, I give you three tips that you should take into account when setting up an exit-intent:
Don’t give too many options. If you let visitors choose from 9 choices, this is too overwhelming, and visitors naturally click the exit intent away.
Always add another, namely … option. Sometimes visitors walk away for the reason that you could not have imagined.
Ask for an explanation, but do not oblige. The reasons ‘where the magic happens’ and you get the most input to improve your pages.