Three tips to find the best images for the website.
Tip 1: Do it yourself
Feel in your pocket. What do you find there? Right: a camera … Today’s smartphones all have a great camera. Often the fastest way to get the right image is to take a photo yourself. You will find topics all around you. Or, if you are a bit artistic and handy, make a nice picture yourself with a program like Canva or Designfeed. And what about a screenshot?
Tip 2: Outsource it
Why would you want to do everything yourself? On websites like 99designs.nl, Hoofdkraan.nl and Upwork.com, you will find countless talented freelancers who can help you with unexpected, low costs with beautiful, recognisable, own illustrations and photos. The big advantage of making yourself or having it made is of course that you do not have to worry that your competitor will use the same image or that you will infringe copyright.
Tip 3: Search smart for a stock photo
If tips 1 and 2 are not an option, you can also use a stock photo. The trick is to search for smart and targeted. Therefore, first, carefully consider what kind of image you want. A photo or an illustration? Descriptive or conceptual? Suppose your article is about the environmental benefits of electric driving. Do you show an electric car (descriptive), or do you opt for an image of a polar bear on a melting spot (conceptual)?
Bonus tip: Ensure correct dimensions and compress
Ok, now my bonus tip: Make sure your image has the correct dimensions and that you compress it sufficiently. That way your website stays nice and fast and that is nice for your visitors.
In summary: Tip 1 was of course that you could easily create your image. Tip 2 was that you could outsource professional images to a freelancer for little money. Tip 3: Find the right stock photo by searching smart and focused. Photo or drawing? Descriptive or conceptual? And finally: make sure your image is not too large so that your site stays fast.
That was De3 this time. Now you! Apply at least one of these tips today and … Just hit publish!