Your website is doing great. Many visitors, many page views. Doing nothing more, you would say? Wrong! It seems fantastic if your website attracts a lot of visitors, but how much do you get from those page views if you hardly have any customers left? Indeed, not that much. Because page views don’t pay your bills.
But how do you ensure that those page views become conversions? How do you know what your visitors find interesting and whatnot, and where they drop out? By gaining insight into their visitor behaviour. How do they navigate through your website? What are they doing? With Hotjar ‘s online tools, you can analyse precisely where things go wrong. At least if you know how to use the software smartly.
How do you ensure that page views become conversions?
In this article, you will read a short introduction to Hotjar and the possibilities to use it smartly for your conversion optimisation.
What is the difference between Google Analytics and Hotjar?
Google Analytics is, of course, very well known when it comes to analysing websites. You should not see Hotjar as the replacement for Google Analytics, but rather see it as its helpful, slightly more user-friendly sidekick.
Example: you ask yourself why people drop out on your website. Of course, Hotjar is not going to tell you exactly what it is about, but you do get hints what you can then respond to and thus see whether it was due to that.
- Many visitors with browser X or device Y
- Many visitors click directly away on page Z
But Hotjar goes one step further. You get insight at the page level into the way people surf your website.