In this way, you can grow your brand, company, product or service via LinkedIn, stimulate sales or build a stronger online position.
What exactly can advertising via LinkedIn provide you with?
Because you can target potential customers in a very targeted way, there is a greater chance that these people will eventually convert (contact request, download, subscription, etc.). In addition, the advertising budget to be spent is spent as relevant as possible and ultimately actually delivers something. Ultimately, the detail level can be measured and made clear who has been reached. Reports can be made on functions, branches, education levels, companies, seniority, company size, etc.
How does LinkedIn advertising work exactly?
Based on personas, target group insights and/or target group analyzes, we map out who is the potential customer you want to reach. We map this through a target audience overview. We then jointly determine the online objectives that underlie the LinkedIn advertising campaign including associated KPIs / metrics that show whether we are on track with achieving the objectives.
Then we start with the creative campaign development where we will realize the communication message and visuals and we organize the campaign. During the campaign, we optimize the ads to ultimately achieve the best results. We also report and discuss the campaign with the customer continuously.
The benefits of LinkedIn advertising
- Reach the right target group and collect more B2B leads
- Targeted targeting of interests, companies, functions, etc.
- Increase the number of followers on your LinkedIn company profile
- Always insight into the result achieved